Events
Powering Up the Royal Ascot: Joos' Bespoke Charging Solution Takes the Lead
Venue benefits
With the recent increase in digitalisation, offering a phone charging solution to customers is a must for all venues. Compromising a customer's ability to access their phone directly impacts their experience, dwell time and spend. Make it simple to help them keep their phones charged at all times, at absolutely no cost to your venue. Learn how your venue can improve the customer experience whilst increasing spend:
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Industry: Events
Number of Jooses: 20
Number of HRS Charged: 4567
While the Royal Ascot is steeped in tradition, it keeps up with the times by using Joos. This makes sure guests stay connected and online from when the gates open to the last race.
Read on to learn how it avoids low-battery anxiety for 300,000 guests. 👇
The Event
The Royal Ascot is an iconic event that brings together horse racing enthusiasts and socialites from all over the world. The five-day event is held annually in Ascot, Berkshire, UK, and is known for its high-end fashion, luxurious atmosphere, and exquisite dining experiences.
It attracts thousands of attendees who require a reliable source of power to keep their phones charged throughout the day.
The Challenge
The Ascot averages 60,000 racegoers each day across 179 acres and four enclosures. Moreover, the event demands the highest of security due to the presence of the British Royal Family, who visit every year. Hence, the Ascot needed a phone charging solution that was:
- Digitally secure
- Vetted by security
- Easy-to-use
- Reliable
The organisers were concerned that charging boxes would take up too much space, prevent their attendees from charging on-the-go and would detract from the event’s high-end atmosphere.
Our Solution
After considering the various types of event charging solutions on the market, the Ascot team preferred Joos’ portable devices, which would allow audiences to stay charged while moving across the racecourse.
Not to mention, it’s incredibly easy and intuitive to use a Joos station. Simply pay, grab a phone charger from a machine, plug in your mobile device, and return at your leisure. From that point on, the chargers are reliable and provide fast charging speeds of 1% per minute.
Ultimately, 20 Joos stations were distributed across the racecourse, dressed in bespoke Royal Ascot wrapping to seamlessly integrate into the event’s overall design aesthetic. We managed the entire service, including delivery, setup and collection within strict time periods. Local teams were also trained to show guests how to enjoy the service, making sure no one would be left with a dead battery.
Why Joos?
Joos was the only supplier capable of meeting the Ascot’s demands for staff vetting, as we understood the need for such high security. More than this, we were able to monitor the average number of power banks used daily, enacting a same day response to replace power banks throughout the day if machines were running low.
Hundreds of racegoers grabbed a power bank over the week – they were set to keep recording and sharing their Royal Ascot experience.
In the end, Joos’ charging stations provided the Royal Ascot with a convenient, hassle-free charging experience for attendees. By choosing us over traditional charging kiosks, they were able to provide a high-end charging experience that exceeded their guests’ expectations.
Supercharge your revenue with Joos.
Add your details below to find out more about getting Joos for your venue. We will be in touch shortly and can have you charging customers within a matter of days.